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OUR AUDIENCE SPECTRUM
Solo creators, influencers & Individuals
Small and Midsize Business & Agencies
Influencers and creators producing content for social and campaigns. Create, iterate, and publish - every day.
Teams creating content at scale across brands and channels.
Businesses that need consistent, on-brand assets with AI-driven workflows.
BRAND OVERVIEW
Wixel is an AI design platform that helps you quickly turn any idea into a professional-grade social post, image, video, and more.
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Wixel is an AI design platform that also acts as your content partner—helping you turn any idea into professional grade images, videos, social posts, logos, and even document designs. Explore and refine creative concepts with Wixel’s AI agent, which adapts outputs based on best practices and adds recommendations to help make your assets more impactful.
The Wixel logo is inspired by the brand name and the product itself, highlighting layers, creation, and pixels. It includes both a word mark and an icon, which can be used together or separately depending on the context. The logo also incorporates the Wix name, reflecting Wixel’s identity as a brand under Wix.
Wixel is an AI-first creative engine designed to make creation feel simple and enjoyable. We combine advanced AI capabilities with an approachable, intuitive experience. Our visual language is playful yet professional, supporting creators as they turn ideas into polished, impactful assets with ease.
Wixel’s color palette is built around bold core colors - purple, green, pink, and orange - supported by secondary tones and soft yet distinctive gradients. The gradients play a meaningful role in adding depth and warmth, while the layered system as a whole creates a visual language that feels harmonious, confident, and approachable.
Wix MadeFor is our custom typeface. A versatile and adaptable typography toolkit with a distinct personality, MadeFor was designed to maximize its impact across all products while keeping it easy to read and highly recognizable.
Designed for your vision–made for you.
The Wixel workspace is a cross-platform creative environment designed to work seamlessly across desktop and mobile. The visual language draws directly from the product experience, including the dots background texture inspired by the in-product interface. In addition, we designed the Wixel mobile app screens for the App Store, ensuring a consistent and recognizable experience across platforms.
We built a smart, responsive brand library that houses all the visual components we use across Wixel. It includes the look of the aria AI agent, the bubbles suggestions, bouding box, generate layers and chat elements, feature panels, and more - creating a consistent, unified visual system that scales with the product.
Wixel’s icon language is creative and dreamy, both are leading values of the brand. In the effort to evoke playfulness, approachability and functionality that our target audience can relate to, the wixel icons constructed with a balance between sharp, abstract geometric shapes and soft, blurry color transitions.
Wixel’s graphic language is both playful and professional, reflecting its role as a creative partner that turns ideas into polished, impactful assets. Our visuals highlight AI functionalities such as the Aria agent and suggestion bubbles, and apply soft gradients, subtle textures, and harmonious compositions — all designed to showcase the creative experience and the product’s capabilities.
Wixel’s blogs combine bold visuals, playful color, and clear typography to turn ideas into engaging, easy-to-read content. The design reflects Wixel’s creative language — approachable, expressive, and built to inspire exploration.
Ⓒ WIXEL MKT DESIGN TEAM
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